PRO-SOCIAL REPORT

This was a multi-faceted project that involved designing Viacom’s Corporate Responsibility Annual Report across multiple platforms, including a printed book, website, app, and video, to showcase the diverse range of pro-social initiatives supported by Viacom and its entertainment brands. Central to the design concept was the use of interconnected dots, symbolizing that each initiative, while impactful on its own, contributes to a greater, more powerful collective influence when viewed together. This visual metaphor emphasized the collaborative nature and far-reaching impact of Viacom’s social responsibility efforts.