PELICAN CLASSICS: SHAKESPEARE e-commerce CAMPAIGN

Digital marketing campaign and product design for Pelican’s modern take on the Shakespeare book covers, illustrated by Manuja Waldia.

Art direction of the photoshoot and designing of the materials. The tragedies were printed in black and the comedies in white to reflect the themes of the plays.

Penguin Classics1
Penguin Classics2
Penguin Classics4
Penguin Classics5
Penguin Classics-email1
Penguin Classics-email2