PELICAN CLASSICS

A digital marketing campaign and product materials for Pelican Books’ contemporary take on Shakespeare’s work, featuring illustrations by Manuja Waldia. I led the design & art direction for the campaign, ensuring a cohesive visual identity that aligned with the modern aesthetic of the collection.

The cover designs use a striking color system—black for tragedies and white for comedies—to reflect the plays' themes. Promotional assets included social media graphics, web banners, email campaigns, and in-store displays, blending classic literary tradition with a bold, modern approach.