The message on the card reads: “May your Holidays be filled with meat.” A manly holiday card from the first network for men. The card consisted of a meat-shaped notepad shrink-wrapped in a styrofoam tray. The concept behind the card was to portray the attitude of the channel as well as send a holiday message. Therefore, the card played off the humorous stereotype of men as last-minute, bad gift givers, as well as avid carnivores.